Strategic marketing options for energy service companies in Singapore Essay

Strategic marketing options for energy service companies in capital of Singapore - Essay Example electricity is the lifeline of all business and individual activities and ESCOs help in finding the means and ways of using minimum of this input to generate maximum revenue.Singapore has high potential for renewable energy (RE) and energy efficiency but the need of the hour is to prep atomic number 18 the road for future needs when demand leave alone surpass the supply. No country can depend on supplies of diesel and petrol, as these resources are limited and renewable energy resources are the only preference to keep the world move fast on the road to economic growth. In Singapore, the three reasons to opt for renewable energy and energy efficiency are environment constraints, dwindling coal, natural gas and oil prices, and incapacity to generate thermal or nuclear power for industry use. Solar energy has vast potential but there are challenges too. Solar capacity and demand both need to be increased, as 1 MW= 5 acres of land. Depending on solar energy is an issue, as we cannot depend totally on renewable coal, nuclear, and natural gas is must to keep the lights glow but the good intimacy is that solar energy can be stored too (Gabriel, R. W. Beck Inc. Electric Cities Conference).Singapore is collectively marching ahead to make advances in the renewable energy with regional and international bodies. concord to the ASEAN Plan of Action for Energy Cooperation (APAEC) for 2004-2009, one of its objectives has been to formulate and maintain continuous progress on the front of renewable energy and applicable technologies. Different strategies of the RE programme include formulating a policy framework the action for which needs to set renewable energy targets, capacity building and good communication among the stakeholders. Information network should be developed to promote RE. Bio-mass based and bio-fuels development demand heavy investment in technological researc h and development.According to Khew (2007) Chairman, Sustainable Energy