Feasibility Study of Hotel in Melbourne CBD Essay

Feasibility Study of Hotel in Melbourne CBD - Essay Example The set up planning and implementation is to be done keeping in view large vision – tenure of at least next five years. Based on the information collected from primary and secondary research on the location of place, market and demand analysis, facilities and benefits provided by the competitors, and the target customers it is highly recommended to start up the hotel with the following features : ïÆ'Ëœ 75 – room, full service hotel ïÆ'Ëœ 50 – 75 standard guest units; inclusive of 4 suites ïÆ'Ëœ Approximately 1,200 square feet of divisible banquet space ïÆ'Ëœ A full service restaurant serving three meals ïÆ'Ëœ 24 hour room service ïÆ'Ëœ 24 hour concierge ïÆ'Ëœ 24 hour reception ïÆ'Ëœ Laundry and dry cleaning facilities ïÆ'Ëœ Currency exchange ïÆ'Ëœ Medical services ïÆ'Ëœ Limousine rent ïÆ'Ëœ Babysitting service ïÆ'Ëœ Quantum Fitness and Health center : The Quantum Fitness houses heated indoor pool, comfortable relaxation area, dry sauna, steam bath, spacious Roman bath, a digital gym and weight room, solarium, heath bar, beauty parlor and hair dressing salon. ïÆ'Ëœ Business Facilities: These are utmost important and plays a pivotal role on attracting a mass of customers at an instance. The business facilities should include one main conference hall seating 100 – 150 people, 5 conference halls with the capacity ranging from 20 – 55 people. Besides, providing all the necessary equipments like projectors, microphones, screens, internet access, fax connection, photocopying facilities and many more. ... 50 - 75 standard guest units; inclusive of 4 suites Approximately 1,200 square feet of divisible banquet space A full service restaurant serving three meals 24 hour room service 24 hour concierge 24 hour reception Laundry and dry cleaning facilities Currency exchange Medical services Limousine rent Babysitting service Quantum Fitness and Health center : The Quantum Fitness houses heated indoor pool, comfortable relaxation area, dry sauna, steam bath, spacious Roman bath, a digital gym and weight room, solarium, heath bar, beauty parlor and hair dressing salon. Business Facilities: These are utmost important and plays a pivotal role on attracting a mass of customers at an instance. The business facilities should include one main conference hall seating 100 - 150 people, 5 conference halls with the capacity ranging from 20 - 55 people. Besides, providing all the necessary equipments like projectors, microphones, screens, internet access, fax connection, photocopying facilities, printing and laminating facilities and many more. The primary segments generating hotel demand in the subject market area include commercial individual (corporate), tour and travel, and group. The proposed hotel should be well positioned to capture its fair share of the leisure, corporate and group markets. Due to the proposed market orientation of the full - service hotel, it is likely to compete to some degree, for corporate business currently accommodated by default in some of the existing hotels located outside of the immediate subject market area. The process involved in performing the market study for establishing a hotel can be categorized