This case study describes the transformation of Essays -

This case study describes the transformation of the Androscoggin Mill from an object of public opprobrium and conflict to a showcase for environmental management. the late 1980s, an 18- month strike had embittered workers and townspeople and left the mill 's reputation in tatters compliance was expanded to include aggressive pollution prevention efforts that led to cooperative projects with theMaineDepartment of Environmental Protection, the U.S. Environmental Protection Agency, and stakeholder groups. Themill's approach in the 1990s evolved further to essentially follow principles of industrial ecology. From 1965, when it was built, until 1986, International Paper's (IP's) Androscoggin Mill, lo- cated on the Androscoggin River in Jay, Maine, was a typical large pulp and paper operation. expansion. Against this backdrop, the next decade saw a profound change in how the mill was managed; its relationship to its workers, the Jay community, regulators, and other stakeholders; and its environmental performance. the company's efforts matured in the 1990s on into the 2000s. environmental quality team" in 1992 to identify pollution prevention opportunitie

Ohr OKeefe Museum essays

Ohr OKeefe Museum essays The class meeting was held at Ohr OKeefe Museum of Art in downtown Biloxi. He is also known as the mad potter in Biloxi and the reputation and respect toward his pottery works were gained not to long ago. One of his pots, which were displayed on the second floor of the museum, grabbed my attention. It was called the George Ohr Lighthouse Pot. He used his skills to express the most famous landscape in this town, the lighthouse in Biloxi. Here is the description of this art work from the museum: Takes its name from the historic Biloxi Lighthouse, which is depicted on one side. The unusual shape, fluted rim and use of incised designs are characteristics of George Ohrs art pottery style. The description of the landscape that was displayed on the surface of this piece of art is realistic. George Ohr tried to record the beautiful landscape of his town as real as possible. The main color that was used on this pot is green and the lines that he have created to express the scenery was yellow. In my opinion, the color choice of the artist came from the image of his town. The color of green might have been perfect for him to express his peaceful town surrounded by beautiful nature. It is interesting when you realize that the state of Mississippi use yellow and green colored license plates for vehicles. Is it just a coincidence? This work of art put me into relaxed and peaceful mood, so peaceful that I just wanted to lay down on the floor at the museum. The curved lines, which were used to express the nature, and also on the shape of the pot, adds the smoothness to it. The selection of the green color as the main color also made me feel like I was taking a trip by myself. At the same time, the unusual shape of the pot, the fluted rim, and the glossy texture makes it more interesting. I really enjoyed his works of art because of the extinguishable technique that he introduced to the world of pottery. ...

Marketing Management Essay Example | Topics and Well Written Essays - 2000 words - 1

Marketing Management - Essay Example Such criticism has hindered the growth of Manga Cafe which has the potential to expand across the international markets. In this report, the marketing plan for Manga Cafe in London has been outlined. The Cafe will be started as a private brand in Shad Thames and it will target the Japanese nationals in London, students, tourists and travellers and people interested in Japanese culture. The primary target market of Cafe will fall between the age group of 15 and 44. The situation analysis predict that a huge number of Japanese nationals reside in London for many years. The competition in the cafe industry is tough however; the other cafes are primarily competition on quality and prices. In this report, the marketing mix has been developed based on the objectives of the company. The impact of technology and new media developments on Manga Cafe has also been discussed. Finally, the sustainability of the company in regard to its marketing strategy has been analysed. SITUATION ANALYSIS The situation analysis of Manga Cafe has been done by using the 4C framework. Customers The total population of London was 6,061,000 in 2009. The total population of Japanese in London in 2004 was 17,000 which have grown to 18,000 in 2009 (Table II). The significant number of Japanese nationals in London actually predicts a considerably large number of customers of Manga Cafe in Japan. Competitors A number of cafes are present in London and three largest Cafe operators in the city include Costa Coffee, Starbucks and Nero. The following positioning map shows the position of potential customers of Manga Cafe in London. The figure shows that Starbucks has been positioned as the brand with average quality of product and services for relatively high prices. Starbucks aims to launch more stores in West London because the company aims to maintain its position as the number of coffee chain in Britain (Neate, 2009). Costa Cafe has been positioned as a brand with good quality product and service s available at relatively average prices. Nero is the brand which is offering high quality product and services at very reasonable costs. Figure: Positioning Map Company Manga Cafe is a Japanese Cafe which provides a place to the people who have interest in reading Japanese comics. This company attracts a huge Japanese audience because this Cafe demonstrates the Japanese culture. Manga Cafe has also expanded internationally by establishing cafe in Paris. Context Demand of cultural cafes is increasing in London because of the increasing number of immigrants in London. The immigrants from Italy and Spain have introduced cultural cafes in London. Moreover, the Japanese community is expanding in London because of the increasing number of Japanese students are moving to London for higher studies. Objectives Manga Cafe will operate with an objective to attract 18,000 Japanese nationals living in London in its first year of operations. The Cafe will have an objective to have at least 100 v isitors on an average day. MARKETING STRATEGY Target Market Five customer segments have been identified as the major target market for the Manga Cafe. These target segments include a specific age

Critical analysis of the film The Last Samurai Essay

Critical analysis of the film The Last Samurai - Essay Example While Zwick might have worked on the movie with due respect to the Eastern culture, however, some of the critics view it in a different perspective. For example Denby (2003) found it as â€Å"cultural vanity implicit in the idea of a white guy’s becoming a superb Eastern warrior.† Similarly Tierney (2006) also found â€Å"themes of whiteness† and embedded western superiority in the movie. However, according to Ebert (2003), the movie depicts the story of an ancient culture and philosophy that is superior to modernization exported by America in the name of development. The movie beautifully recreates the magic of glorious Japanese past with astounding designs, sets, action sequences and costumes. However, it has its own set of problems. Many of the conflicts and actions appear to have been recycled from other films, and the overall trajectory of the story is predictable. According to Ebert (2003) the movie follows the old tried and tested formula that the Western hero can easily learn the local culture and even beat the best of their warriors in a matter of few months. Here the movie draws parallels with "Lawrence of Arabia" and "Dances with Wolves," movies in which Westerner heroes appreciate Arabs and Indians. It is very much predictable from the beginning of the movie that the western hero will not only find that the Japanese are not cruel but also be infatuated by their culture. Algrens transformation from an alcoholic to a disciplined person is also on expected lines. After he is taken as a prisoner and develops a bonding with his captor can be guessed by any movie goer. Thus the movie doesn’t throw any new elements. According to Said (1994), during the period of European imperialism, while depicting Eastern societies, Western scholars were prejudiced and presented Orientals as inferiors. The reason for such portrayal could be European countries’ status as colonizers. He has termed this concept as

Write about the poem Famine Shadows Essay Example for Free

Write about the poem Famine Shadows Essay You should describe what the poet writes about and how he uses language to convey the speaker’s thoughts and feelings. The poem, â€Å"Famine Shadows,† by Robert Dunlop is a highly emotive poem that deals with the Irish famine of the 1800s. The poet uses imagery to capture the speaker’s thoughts and feelings throughout, especially the bitterness they feel towards those better off than they are. Even the title alludes to the depressing nature of the poem, as the word, â€Å"shadows,† suggests darkness and lingering evil. Dunlop uses many violent verbs in the first stanza, such as, â€Å"thundered down,† and, â€Å"battered,† to describe the coming of the famine which conveys that it came suddenly, like an ambush attack. It is also described as, â€Å"Like a storm whipped up†¦ with perverse intensity.† This simile makes use of pathetic fallacy, as the speaker compares the famine to an abrupt and harsh storm. Furthermore, the strong adjective, â€Å"perverse,† symbolises a deep sense of disorder and injustice. We are told that the speaker felt like, â€Å"skin and bone beyond redemption.† This infers how hopeless the situation was, as it describes people physically wasting away. Dunlop proceeds to directly contrast the, â€Å"Lords of lands, castled masters,† to the, â€Å"fevered cabins of the poor.† This juxtaposition is the crux of the poem: the speaker laments the injustice of how the rich left the poor to suffer. This ‘us and them’ attitude is continued in the second stanza, where the speaker refers to, â€Å"the likes of us.† Moving on to the second stanza, another striking simile is used to paint the utter despondency of the Irish people: â€Å"Workhouse gates / Gaunt as our withered limbs.† The adjective, â€Å"withered,† compares the people to dying plants rather than humans. They have become so frail that they are losing any sense of humanity they once had. There is even a reference to, â€Å"brimstone,† which is symbolic of the living hell the speaker is going through. This barrage of emotive descriptions should evoke feelings of pity and anger in the readers. Towards the culmination of the poem there is a tonal shift, where we are led to believe there may be some hope. The speaker tells of, â€Å"kindly ladled, stirred-up soup,† the first positive element to be introduced in the poem. However, even this is just a faà §ade of hope. The speaker calls them, â€Å" â€Å"Friends† of God,† his use of inverted commas proving that he is so weary that he is instantly suspicious of anyone that tries to help him. The poem ends with a morbid line: â€Å"Which drags us back towards / The ground from which we came.† Dunlop reveals that death was always inevitable for the speaker. Furthermore, the poem’s form is a dramatic monologue where the poet writes using the voice of an anonymous speaker. In terms of structure the poem consists of two stanzas and has no rhyme scheme, reflecting the disorder of famine-struck Ireland. There are frequent uses of enjambment, which creates a tension between the syntax and the rhythm. This reflects the overall tension of the poem. Each line is quite short, perhaps a reflection of the stunted life expectancy of the speaker. To conclude, Famine Shadows is a very dark and dismal poem that deals with one of the most unpleasant events in Ireland’s history. Dunlop skilfully uses language to let the reader gain an insight into the thoughts and feelings of the speaker.

Cloudstreet by Tim Winton :: essays research papers

In Cloudstreet, the mysterious figure of the Blackfella appears at key points, mostly to Quick. In each occurrence he appears to represent a different meaning or purpose, but there is an overall symbolic representation, and that is of spirituality. Although he appears to be in physical presence, as in where he talks to Quick, the Blackfella has an overwhelming spiritual presence. This is not represented just through aboriginal symbolism – there are also many biblical references when the Blackfella appears. On page 61 the Blackfella flees from Cloudstreet once he reaches the centre of the house. This portrays a sense of spirituality in the air due to the ancestral deaths that had occurred there. In an imaginary scene on page 178, Fish sees a lack man flying around and over him. This image represents somewhat an impression of the spiritualistic freedom the Blackfella has. On page 208, Quick picks up the Blackfella who has take the role of a hitchhiker. He leads Quick back home to Cloudstreet, but Quick refuses to go back. During the drive to Cloudstreet, a biblical reference is made to the Blackfella. From his bag, he pulls out bread and a wine-like drink, much like the bible story, and this supply appears not to deplete. Quick suspects nothing at all. By page 217, Quick begins to think about who this black man is. Quick had been pulling in hundreds of fish in an almost incomprehensible situation, where he would be catching strings of fish attached to each other. As he is rowing he sees a black figure that appears to be walking on water. As he moves closer he recognises the black figure as the familiar Blackfella. This, again, can be perceived as a biblical reference. Page 326 has a short appearance of the Blackfella to Fish, who sees him across the street from Cloudstreet. As a truck goes by, the Blackfella disappears â€Å"in the dust as it leaves†. This simply gives a supernatural feel to the Blackfella’s presence. Earlier when Quick had given the Blackfella a lift to Cloudstreet, it had appeared that the Blackfella was attempting to guide Quick home. This subtle message was later presented much stronger on page 362 where the Blackfella tells Quick straight up to â€Å"Go home †¦ This is not your home†. Again on page 368 the Blackfella sends Quick home. When Quick turns to face him again, instead of one, there are hundreds of Blackfellas.

Gender Analysis of Chronicle of a Death Foretold Essay

Write an essay that explores Garcia Marquez’s implicit themes about relationships between men and women in Chronicle of a Death Foretold In Gabriel Garcia Marquez’s Chronicle of a Death Foretold there are several types of relationships between men and women that, although opposites on the moral compass, coincide well. These relationships include prostitution and honor, utilitarian marriage and desire, as well as sexual expectations of men and women. These uniquely corresponding relationships present a number of themes regarding gender throughout the selection, and are able to grant us a greater understanding of the circumstances surrounding the small town in the story. Prostitution and honor are almost opposites by definition, so why is it that they exist in harmony throughout the selection? The reason that these two different things are able to coincide is the distinctive values present in this story. The brothel is a â€Å"house of mercies†(45) that is well attended; as to prove a point at how widely accepted this place is. The sexual expectations of men have a lot to do with these values as men are expected to be experienced come marriage, bringing great honor if the wife is pure. The relationship between prostitution and honor reveals the theme of use of women as property whose value is determined by appearance and purity. The theme of the use of women as property is further elaborated in the relationship between sexual expectations of men and women. The sexual expectations of men and the sexual expectations of women are very different. Men are to be experienced and should have visited the brothel and gotten past the initial hesitation and fear of sex by the time that they are married, making the theme of a patriarchal society very clear. On the other hand, women are supposed to be pure until the time of marriage comes, so that they may bring honor and prestige to themselves, their family and their husbands. If they don’t they may end up being punished by their punished by being beat with †such rage that it might seem as they aim to kill†(46) by their mothers. The brothel is one of the only alternatives for women who have not respected this social rule, and serves as a punishment for refusing social norms and keeping their family from advancement. The ever-present struggle between desire and utilitarian marriage serves as the missing factor in the equation of life in this society. A violation of the sexual expectations of women through desire can end in prostitution, reflectively the compliancy of expectations can bring honor resulting in marriage. In conclusion, this patriarchal society has a unique set of rules with predetermined destinations that give a better understanding to the motives of characters such as the Vicario brothers and their sister.